Mochara Exhibition Stand
Equestrian clothing and leisure wear brand Mochara asked tpd to devise a solution suitable for their busy live event calender, a mix of indoor, tented and outdoor venues. The solution needed to be easy to install, incorporate branding and product displays and customer engagement opportunities. Be versatile enough to be used across a variety of venues and spaces and of course, look amazing.
design
The concept focussed on ‘Not just for Riders’ in support of Mochara expanding beyond their equestrian roots and into the general leisure wear market. The stand design incorporated engagement opportunities that built brand awareness, acted as a conversation starter with the very personable members of the small business at events and helped build a community of brand advocates.
create and install
The stand created was versatile, adaptable and modern, constructed from sustainable BeMatrix. The modular construction allowed for swift install and the displays achieved the branding and product displays required alongside space for customer engagement. The system is hard wearing and long lasting, serving the client throughout the c20 events during 2021 / 2022 and beyond.
